Kærdo (oset. — pear) is a brand of strange toys, whose collections tell stories about different layers of reality and their inhabitants. Each object becomes a guide to the world of bizarre interweaving of fantasy.

The creation of dolls is a centuries-old tradition of Ossetians. The materials used to make toys were diverse: wood, clay, dough, felt, wool, fabric were used. Unusual combinations of materials create a diverse sensory experience.

In addition to the main line of toys, the collections include interior items and clothing. With their help, the house turns into another, special world.

The brand uses two types of images: illustrations in traditional materials and vector graphics. The first is the world of the capsule collection, as it is seen in a dream by the inhabitants of the zero layer of reality. The second is the point of view of those who can only observe the characters from the outside.

Digital graphics imitating stitches are used in packaging, patterns, merch and any digital materials. The stitch is a symbol of the connection of human with human, human with nature, dream with reality. Hidden in each image (sewing and knitting have long been used to encrypt messages) is a specific object of the zero layer collection.

The script hides two pears and can be used separately from the icon. The icon is also independent.